Tuesday, 29 October 2013

48 Hour Project Brief!

So today I was kindly informed by lecturer Ian Massey, that there is a new project brief set... with a deadline for TWO days time! At first this slightly worried me, though after speaking about it I realised this would be perfect experience and practice for real illustration client briefs I could possibly be set in future. Therefore, I am very excited about this quick project as it will test my abilities as an aspiring illustrator and challenge the speed in which I work.

Here is the project brief which was set:

• You have until 2.15pm on Thursday  to produce a good working visual of an illustration for the magazine Sight and Sound. Your visuals will then be presented to the Art Directors of the magazine (aka Dr Lisa Stansbie and Dr Ian Massey), who will with other students provide feedback on the work you have undertaken.

• Your illustration is to accompany a one-page feature article about the film you are working with as the subject matter for the current project. The illustration will form part of a double-page spread, and will fill a whole page of the magazine.

• The illustration should encapsulate the key themes of the film, or concentrate on a key scene which is central to the film narrative. It must be in portrait format, and in colour, though the amount of colour utilised is up to you. You may use any technique you feel relevant.

• The magazine is published by the British Film Institute and as a wide and informed readership. You illustration should be pitched at the magazine readership.

As a starting point I decided it would be best to find out more about the magazine, Sight and Sound, published by the BFI to give me a better idea of their own personal style and content. 


After viewing the 2013 issue of Sight and Sound I found the general look of the magazine to be quite clean and ordered. There also seems to be a colour scheme of muted tones which fit the overall professional look of the magazine. Above, the imagery contains dark tones to imitate the horror theme of the issue. There is a clear target audience of adults for this magazine, so when creating my editorial illustration I will take into account the style of the magazine and common themes.

For my personal editorial illustration, I will take inspiration from the film I have been working with, 'Drowning by Numbers'. As I have already been looking into some of the key themes and scenes for my main project, it seems appropriate to work with what I already know. Therefore, my editorial illustration will focus on one of these elements whilst taking into account the predominant style of the magazine.

More to come soon!!