Tuesday, 9 December 2014

Experimenting with Advertising and Gifs

Original charcoal sketch
Using an original charcoal sketch I developed the initial idea into an ad campaign designed for billboards. This was based on the fact that during the cull, the aim is the cull 70% of badgers. Therefore I chose a simple idea to get straight to the point and convey the message to the audience.

Animated Gif

I believe is effective for showing the capability of what I could achieve through using a gif format. It instantly brings my illustration to life and makes it visually more appealing. More frames should be used to create a smoother animation and the text could be gradually written rather than appear as one block.