Animated Adshel Advertising Experiment

To gain a better perspective of how the animated campaign advertisement would appear in context, I did a mock up of my latest ad as adshel advertising. 

The image is from a secondary source: http://blog.smithdesignagency.co.uk/portfolio/belfast-central-mission-belfast-charity/

As the original gif file could not be stretched to the size of the Adshel dimensions, I chose to solve this issue by placing static text above and below the moving advertisement. This allows the viewer to understand the animation but also enables them to gain more information through the use of a QR code which directs them to the RSPCA website appealing against badger culling.

As an experiment I believe this has been the most successful in conveying a message against badger culling. It is the most informative for the viewer and provides a link to more information. The animation turned out to be quite slow although I think this is due to creating the gif in Photoshop and the quantity of frames being too large. Finding a more suitable program should raise the quality of the advertisement and allow me to experiment further with even longer ad campaigns and a smoother, refined result.