With a grand total of 298 frames (!) here is my latest animated badger culling ad campaign. Although it doesn't look much, a lot of technical skills went into this.
Created in Photoshop and saved as a low resolution gif.
Due to the number of frames, I was unable to save the file at a higher resolution. Therefore, I will need to find a program which can take much larger files and perhaps a quicker way to make the animation.
Even so, I do think that animation has a positive effect on the ad campaigns by simply keeping the viewer interested until the end. Movement has a greater ability to capture the eye, and with stronger imagery and colour the ad could become very effective.