Thursday, 11 December 2014

Development of Gif Animations for Campaign Advertising

After my initial experiment with Gifs in an earlier post (see here) I decided to explore this further in Photoshop as opposed to using an online generator to create my gifs:



I chose to use  a simple slogan 'stop the cull' which I have previously included in previous campaign poster designs about badger culling. Keeping the font and colours the same for simplicity works well and gets straight to the point. 

As I felt the previous gif wasn't smooth as an animation, I wanted to break the text down so it flowed better.


To create this animation, I saved each frame at different points adding one letter per frame giving the illusion that the text is being written. In total 11 frames were used to make this gif.



The same technique in Photoshop was used here though I added more frames (71 in total!) by including some experimental artwork that I had created. Changing the opacity allows a smooth transition into the next image. 

Photoshop screenshot of frames used to create gif animation


Although this implies that it is advertising against the cull, it would not work in a realistic advertising scenario as more information needs to be included. This gif explores the techniques which may be used in the animation to portray numerous images simultaneously. 

Personally I believe these techniques have worked effectively and make the illustrations more aesthetically appealing to the audience. Movement in the animation will capture the attention of the viewer for much longer than a still illustration as the changing images make it more interesting. More professional elements could be added for an advertisement against badger culling and perhaps a narrative of the badger cull could be portrayed to demonstrate the effects of the cull and why the audience should appeal against it.