Since my new project is about animal rights in regards to global issues, specifically endangered species, I found an inspiring way of campaigning by the WWF.
|WWF Origami Campaign|
The idea here by the WWF is to generate an interactive campaign method to raise awareness about the issues with a main aim for a donation from the viewer. This simple yet innovative campaign idea not only involves the viewer but allows them to make a direct connection with the animals who are endangered. Varying levels of difficulty mean that the origami is aimed at a range of younger and older viewers. The effort put in to making the origami proves to the viewer how little time it takes to make an impact through giving just a small amount of their time. Involving the viewer is an effective tactic for keeping the viewer interested and making the app available on a variety of technology devices aids the campaign to be accessible to a large amount of potential viewers who may donate to making a change.