As an illustrator it is important to find a compatible context which is suitable for the topic. In this case I needed to figure out the context for the topic of 'endangered species' which would help me communicate in the best form possible. I have decided to step away from animation which I was leaning towards in my last project. This is due to the fact I would need to learn a whole new set of skills within a couple of months, and as I want my best work included in my final major project of university I felt that it was important to develop on skills I already have rather than learn new ones.
Therefore, I would still like to incorporate campaign in my work and making them more effective by enhancing my traditional and digital skills. The final product I would like to create is a campaign brochure as I feel it would allow me to explore the issues and causes of endangered species in the most effective way and hopefully begin to make a change. This will require research into brochure design and the content included, which I will do along side creating concepts through illustration.